Plant-based packaged foods are gaining attention in Vietnam’s FMCG sector. Are they simply a global trend influencing local habits, or do they signal a long-term market opportunity?

Discover the untold story of Central Location Test (CLT) studies in Vietnam—how logistics, quality assurance, and on-the-ground expertise ensure reliable insights for global brands.

What truly motivates wealthy Vietnamese consumers? Beyond luxury signals, this narrative explores their values, risk appetite, legacy goals, and service expectations—plus practical ways to research this high-net-worth segment respectfully and effectively in Vietnam.

Vietnam’s automotive market is shifting gears at high speed. With EV adoption accelerating, VinFast’s bold rise, and global players crowding in, the country is positioning itself as more than a growth story — it’s becoming a hub for mobility innovation across Southeast Asia.