Discover how the "Watch-Like-Buy" trend is reshaping Vietnam's retail landscape in 2026. Learn why short-form video and livestreaming have compressed the purchase funnel and what this means for the future of the $32 billion Vietnamese e-commerce market.
A deep dive into the rise of “Vocal for Local” in Vietnam, where everyday consumption becomes a quiet expression of identity, values, and cultural belonging. Discover how local brands are gaining relevance through authenticity and emotional connection.
Gen Z in Vietnam is redefining success by spending less. Discover why frugality, budget living, and “poverty bragging” are trending on social media.
Straw man arguments quietly distort market research insights. Learn how they appear in questionnaires, analysis, and client discussions—and how to eliminate them.
