A practical and expert-friendly explanation of essential sampling terminology and why these concepts matter for brands and agencies operating in Vietnam’s evolving research landscape.

Low sugar snacks and beverages are rising quickly in Vietnam as health awareness increases. This article explores the transformation of consumer behavior, retail dynamics, and brand strategy shaping the future of the confectionery and drinks market.

Despite recent storms and supply-chain disruptions, S&P Global’s November 2025 PMI shows Vietnam’s manufacturing keeps growing. This piece explores what that resilience means for brands, agencies, and investors navigating Vietnam’s dynamic industrial and consumer landscape.

As Vietnam launches its “Go Global” strategy for 2026–2035, local firms are rapidly scaling overseas. This shift will reshape demand for market research — from global expansion planning to competitive intelligence and consumer insight abroad.