As Tết 2026 approaches, Vietnam’s self-drive car rental market is experiencing more than seasonal price inflation. With rates doubling or tripling in major cities, the surge reflects deferred car ownership, layered demand, and tightening supply under economic pressure. This analysis explores how mobility access is replacing ownership and what it signals for Vietnam’s evolving consumer landscape.

Vietnam’s retail market in 2026 enters a phase of optimization and differentiation, shaped by consumer value sensitivity, AI accountability, pricing transparency, and supply chain pressure.

Vietnam’s silver economy is not defined by lifestyle trends or aspirational narratives. Its growth is structural, shaped by restraint, collective decision-making, and a deep prioritization of stability over expansion. This article explores the behavioral logic behind aging consumption in Vietnam and why traditional growth strategies often misread its trajectory.

Men’s jewelry in Vietnam is growing quietly, shaped by restraint rather than expression. This article explores the cultural logic behind men’s purchasing behavior, where permanence, legitimacy, and endurance define value more than novelty or trend.