Vietnam is globally renowned for its coffee culture, with unique brews like ca phe sua da (Iced Milk Coffee) and ca phe trung (Egg Coffee). However, beyond the cafes lies an authentic, grassroots coffee scene: street coffee culture. From alleyway brews to the iconic Train Street coffee, the streets of Hanoi and Ho Chi Minh […]
Street Coffee Culture in Vietnam: A Unique Urban Experience in Hanoi and Ho Chi Minh City
Vietnam's tourism industry has demonstrated a robust recovery in the first seven months of 2024. The sector welcomed nearly 10 million international visitors, marking a substantial 51% increase compared to the same period in the previous year. This surge was notably driven by a significant influx of European tourists. July alone witnessed a continued upward […]
In an impressive economic milestone, Vietnam’s export revenue for timber and wood products has reached a staggering $7.95 billion in the first half of the year. This marks a 21.2% increase compared to the same period last year, as reported by the Ministry of Agriculture and Rural Development. The country's robust performance in the timber […]
In a remarkable display of agricultural prowess, Vietnam's durian industry has reached unprecedented heights, achieving an export turnover of $1.5 billion in the first half of this year. This milestone underscores the fruit's rising popularity and Vietnam's growing influence in the global fruit market. The Durian Surge: May and June Highlights May and June were […]
Vietnam's economy is experiencing a robust expansion, with its GDP growing by 6.42% in the first half of 2024, marking the second fastest rate for this period in the last five years. This remarkable growth has been largely driven by significant contributions from the industry and construction sectors, as well as the services sector. Key […]
Introduction Qualitative research is an essential tool for understanding human behavior, motivations, and cultural contexts. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research delves into the why and how of decision-making. This guide explores various qualitative research tactics, providing detailed insights into methodologies, applications, and benefits. Understanding Qualitative Research Qualitative […]
In the realm of market research, data integrity is paramount. Accurate and reliable data forms the backbone of effective decision-making, driving business strategies and innovations. Data integrity checks ensure that the data collected is complete, consistent, and accurate throughout its lifecycle. This blog post explores the importance of data integrity checks in market research and […]
Customer touchpoints are any point of interaction between a business and its customers throughout the customer journey. Streamlining these touchpoints is crucial for enhancing customer experience, improving business efficiency, and fostering customer loyalty. This blog explores the importance of streamlining customer touchpoints and offers strategies for optimizing each stage of the customer journey. 1. Understanding […]
In today's fast-paced digital world, consumer experience (CX) has become a key differentiator for brands. With increasing competition and evolving customer expectations, delivering exceptional consumer experiences is no longer optional but a necessity for survival and growth. This comprehensive guide explores strategies, trends, and innovations in enhancing consumer experience, providing insights for businesses to create […]
What is Referral Marketing? Referral marketing, often termed as word-of-mouth marketing, is a strategy where businesses encourage their existing customers to refer new customers to their products or services. This approach leverages the trust and relationships that existing customers have with their network, making it a powerful tool for acquiring new customers. Word-of-mouth has always […]
Introduction In the digital age, advertising has undergone a significant transformation. Traditional methods like banner ads, pop-ups, and commercial breaks have become less effective as consumers increasingly tune them out or employ ad-blockers. Enter native advertising—a strategy that seamlessly blends promotional content with the platform it appears on, providing a more engaging and less intrusive […]
Introduction: The Ever-Evolving World of Mobile Marketing In an age where smartphones are an extension of ourselves, the landscape of marketing has evolved to fit into the palm of our hand. Mobile marketing, once a niche in the broader spectrum of digital marketing, has burgeoned into a vital strategy that no business can afford to […]
In the ever-evolving business landscape, staying ahead of the competition is not just a goal; it's a necessity. Competitive analysis emerges as a pivotal tool in this arena, offering insights that fuel strategic decisions. This comprehensive exploration is not about shadowing competitors but understanding the market dynamics, identifying opportunities for innovation, and carving a niche […]