Are you a marketing or market research manager striving to uncover the next big opportunity for your business? Whether you're entering a new market, launching a product, or refining your strategy, success depends on a deep understanding of the market, your customers, and the competitive landscape. At RubikTop, we specialize in helping managers like you […]
Unlock Market Opportunities with Smart Research
Imagine standing at a crossroads, unsure of which path to take. Marketing research is like a compass for businesses, pointing them in the right direction with accurate and relevant data. It’s a systematic way of gathering and analyzing information to support decisions, helping organizations adapt to market needs, seize opportunities, and avoid costly missteps. In […]
Market research is, at its core, about understanding people—their needs, desires, and motivations. But what if we could go beyond the surface of survey responses or focus group discussions to truly understand what drives consumer decisions? This is where psychology steps in, offering a window into the complexities of human behavior. Incorporating psychology into market […]
In today’s hyper-competitive world, it’s not just about having a great product or service. It’s about how you position it in the minds of your customers. Brand positioning isn’t just a fancy marketing term—it’s the difference between a brand that customers love and one they forget. Think about the brands you interact with daily. Why […]
Vietnam’s financial landscape is undergoing rapid digital transformation, driven by a surge in consumer adoption of digital banking services. With increased internet penetration, widespread smartphone use, and evolving consumer preferences, digital banking has become a cornerstone of financial innovation. These trends highlight significant opportunities for banks and financial service providers to reshape the way Vietnamese […]
Market segmentation is like crafting a tailored suit: one size never fits all. It’s about understanding that customers are not a monolithic group but a collection of individuals with diverse preferences, behaviors, and needs. By segmenting a market, businesses can better meet these varied expectations, crafting their products, services, and marketing strategies to resonate more […]
1. Introduction 2. Dining Preferences of Young People in HCMC 3. Location Analysis for a Foreign Restaurant in HCMC 4. Pricing Strategy 5. Marketing Channels and Strategy 6. Customer Loyalty and Retention Strategies Conclusion This research-backed report highlights key insights into the dining preferences of young Vietnamese consumers and provides data-driven recommendations to support a […]
Imagine walking into a grocery store. You pick up a few items, perhaps a coffee on the go or a pack of healthy snacks. You might not realize it, but the products on those shelves and the way they're marketed are designed to appeal to specific types of customers—customers just like you. This isn’t a […]
In marketing, two crucial concepts guide how businesses understand and connect with their audiences: segmentation and positioning. Segmentation breaks down the diverse market into identifiable groups with shared characteristics, while positioning creates a brand identity that resonates with these targeted groups. By mastering these concepts, companies can deliver tailored messages, cultivate customer loyalty, and ultimately […]
In today’s interconnected world, reaching people across borders is easier than ever—but truly connecting with them is another story. When it comes to marketing, a one-size-fits-all approach doesn’t cut it. People’s values, beliefs, and everyday lives are shaped by their culture, and respecting that makes all the difference. This is where the sociocultural approach in […]
In today’s fast-paced, interconnected business world, marketing isn’t just about ads and promotions. It’s the glue that holds many parts of a company together, making sure everyone is on the same page and working towards the same goals. So, how has marketing’s role changed, and why is it so central now? Let’s break it down. […]
In today's complex and dynamic market environment, businesses face a range of external pressures that shape their strategies and influence their ability to remain competitive. Understanding these pressures requires analyzing different levels of impact—macroeconomic, meso-economic, and microeconomic. Each level encompasses factors like political policies, economic conditions, technological advancements, and cultural shifts that organizations must consider […]
Consumer behavior is a complex process influenced by a range of psychological, situational, and cultural factors. Understanding why consumers make certain purchasing decisions is crucial for businesses looking to enhance their marketing strategies. In this post, we will break down some key aspects of consumer behavior, focusing on how external and internal factors play a […]
Culture is an essential factor that shapes our thoughts, values, behaviors, and even purchasing decisions. Whether we're aware of it or not, culture deeply influences the way we interact with products, brands, and services. In the world of consumer behavior, culture serves as a framework through which people evaluate their needs, make decisions, and express […]
In the world of market research and consumer psychology, one of the most intriguing challenges is the gap between what consumers say and what they do. When asked about their purchasing decisions, respondents often emphasize a range of factors—brand loyalty, quality, ingredients, or social responsibility—asserting that price isn't the main driver of their choice. Yet, […]
In the world of marketing and market research, understanding demographics is crucial. Two of the most fundamental demographic factors are age and gender. Both play a significant role in determining consumer behavior, preferences, and purchasing decisions. Marketing strategies and campaigns need to consider these factors to effectively reach and resonate with target audiences. In this […]
Consumer behavior is a fascinating area of study because it integrates various psychological, social, and cultural dimensions to understand how individuals make purchasing decisions. One of the most important concepts in this field is the "self" and "personality." These two interrelated aspects are critical in shaping how individuals perceive themselves, how they relate to others, […]
The Hierarchy of Effects is a well-known model in marketing that explains the mental stages a consumer goes through before making a purchase. It describes the path from initial awareness of a product to the final action of buying it, encapsulating the cognitive, emotional, and behavioral changes that happen during the journey. Developed in the […]
Understanding consumer behavior is critical for businesses aiming to market their products effectively. Two essential factors influencing this behavior are consumer motivation and involvement. Both play crucial roles in shaping purchasing decisions, as they determine how much effort a consumer will invest in learning about and selecting a product. While motivation drives the desire to […]
Introduction In today’s fast-paced world, the landscape of marketing is evolving more rapidly than ever before. One of the most significant developments in recent years is the rise of trend marketing. This innovative approach capitalizes on real-time trends to create targeted and relevant marketing strategies that resonate with audiences in the moment. Unlike traditional marketing, […]