Rubik Top Co., ltd - Business and Consumer Market Research Agency Vietnam

In a remarkable display of agricultural prowess, Vietnam's durian industry has reached unprecedented heights, achieving an export turnover of $1.5 billion in the first half of this year. This milestone underscores the fruit's rising popularity and Vietnam's growing influence in the global fruit mark...

Vietnam's economy is experiencing a robust expansion, with its GDP growing by 6.42% in the first half of 2024, marking the second fastest rate for this period in the last five years. This remarkable growth has been largely driven by significant contributions from the industry and construction sector...

Introduction In the contemporary business landscape, companies must adopt strategic measures to effectively reach their target markets. One pivotal strategy is market segmentation. Market segmentation involves dividing a broad consumer or business market, typically consisting of existing and potenti...

Introduction Qualitative research is an essential tool for understanding human behavior, motivations, and cultural contexts. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research delves into the why and how of decision-making. This guide explore...

In the realm of market research, data integrity is paramount. Accurate and reliable data forms the backbone of effective decision-making, driving business strategies and innovations. Data integrity checks ensure that the data collected is complete, consistent, and accurate throughout its lifecycle. ...

Creating a survey may seem straightforward, but designing one that yields useful, actionable insights requires careful consideration. Here, we explore various techniques to help you craft effective surveys that can provide reliable data for making informed decisions. 1. Define Clear Objectives Start...

In the fast-paced and ever-evolving world of business, staying ahead of market trends is crucial for sustained growth and competitiveness. Market trend analysis involves the examination and interpretation of data to identify patterns, forecast future movements, and make informed strategic decisions....

Market research is the backbone of informed business decision-making. Quantitative analysis methods in market research are essential tools that provide businesses with a wealth of data, enabling them to understand market trends, consumer behavior, and competitive landscapes. These methods involve th...