Rubik Top Co., ltd - Business and Consumer Market Research Agency Vietnam

In the realm of qualitative research, the interview is one of the most powerful tools available to a researcher. It is through interviews that we can delve into the intricate and often hidden layers of human thought, emotion, and behavior. This is especially true in fields like marketing, psychology...

In the bustling world of business, where every brand vies for the spotlight, there lies a quiet hero that has been shaping the landscape of customer relationships for over a decade—though it often goes unnoticed. This hero is not a flashy ad campaign or a viral social media trend, but something fa...

Hanoi’s real estate market is evolving at a breakneck pace, with a clear trend towards high-end and ultra-luxury properties. This shift is driven by a growing demand among the city's affluent population, who are increasingly seeking out safe, green, and private living spaces that allow them to enj...

Want to know if your new product will be a hit? Market tests are your secret weapon. Imagine launching a product without knowing if people will actually buy it. Scary, right? That's where market tests come in. They're like test drives for your product, helping you see how it performs in the real wor...

In the intricate world of marketing, understanding consumer choices is the holy grail. What drives a purchase? Is it price, performance, or prestige? The answer, as it turns out, often lies in the subtle art of trade-offs. Imagine a consumer facing a shelf lined with identical products. Each option ...

Ad hoc studies, particularly in the realm of market research, are invaluable for gathering specific insights tailored to unique projects. However, the precision and reliability of these studies can be significantly compromised by various sources of error. The section from the provided text delineate...

What is an Ad Hoc Study? Imagine you have a burning question about your business. An ad hoc study is like hiring a detective to find the answers. It's a custom-made investigation designed to solve specific problems for a company. How Does it Work? There are six key steps to cracking the case: Qualit...

Vietnam's tourism industry has demonstrated a robust recovery in the first seven months of 2024. The sector welcomed nearly 10 million international visitors, marking a substantial 51% increase compared to the same period in the previous year. This surge was notably driven by a significant influx of...