Rubik Top Co., ltd - Business and Consumer Market Research Agency Vietnam

In the world of marketing and market research, understanding demographics is crucial. Two of the most fundamental demographic factors are age and gender. Both play a significant role in determining consumer behavior, preferences, and purchasing decisions. Marketing strategies and campaigns need to c...

Consumer behavior is a fascinating area of study because it integrates various psychological, social, and cultural dimensions to understand how individuals make purchasing decisions. One of the most important concepts in this field is the "self" and "personality." These two interrelated aspects are ...

The Hierarchy of Effects is a well-known model in marketing that explains the mental stages a consumer goes through before making a purchase. It describes the path from initial awareness of a product to the final action of buying it, encapsulating the cognitive, emotional, and behavioral changes tha...

Understanding consumer behavior is critical for businesses aiming to market their products effectively. Two essential factors influencing this behavior are consumer motivation and involvement. Both play crucial roles in shaping purchasing decisions, as they determine how much effort a consumer will ...

Introduction In today’s fast-paced world, the landscape of marketing is evolving more rapidly than ever before. One of the most significant developments in recent years is the rise of trend marketing. This innovative approach capitalizes on real-time trends to create targeted and relevant marketin...

As we enter the 2020s, marketing is evolving faster than ever, driven by rapid technological advances, shifting consumer behaviors, and global cultural dynamics. Since the late 20th century, especially from the 1970s onward, marketing has increasingly relied on qualitative approaches to deeply under...

Projective techniques are one of the most valuable tools in the realm of qualitative research, providing an innovative approach to uncover the hidden emotions, motivations, and desires of respondents. These techniques go beyond traditional questioning by encouraging individuals to project their inne...

Introduction In the fast-paced world of business, understanding the market is crucial for success. Market research, powered by data analysis, enables businesses to make informed decisions, predict trends, and understand consumer behavior. Data analysis in market research involves the systematic appl...