Rubik Top Co., ltd - Business and Consumer Market Research Agency Vietnam

Imagine walking into a grocery store. You pick up a few items, perhaps a coffee on the go or a pack of healthy snacks. You might not realize it, but the products on those shelves and the way they're marketed are designed to appeal to specific types of customers—customers just like you. This isn’...

In marketing, two crucial concepts guide how businesses understand and connect with their audiences: segmentation and positioning. Segmentation breaks down the diverse market into identifiable groups with shared characteristics, while positioning creates a brand identity that resonates with these ta...

In today’s interconnected world, reaching people across borders is easier than ever—but truly connecting with them is another story. When it comes to marketing, a one-size-fits-all approach doesn’t cut it. People’s values, beliefs, and everyday lives are shaped by their culture, and respecti...

In today’s fast-paced, interconnected business world, marketing isn’t just about ads and promotions. It’s the glue that holds many parts of a company together, making sure everyone is on the same page and working towards the same goals. So, how has marketing’s role changed, and why is it so ...

In today's complex and dynamic market environment, businesses face a range of external pressures that shape their strategies and influence their ability to remain competitive. Understanding these pressures requires analyzing different levels of impact—macroeconomic, meso-economic, and microeconomi...

Consumer behavior is a complex process influenced by a range of psychological, situational, and cultural factors. Understanding why consumers make certain purchasing decisions is crucial for businesses looking to enhance their marketing strategies. In this post, we will break down some key aspects o...

Culture is an essential factor that shapes our thoughts, values, behaviors, and even purchasing decisions. Whether we're aware of it or not, culture deeply influences the way we interact with products, brands, and services. In the world of consumer behavior, culture serves as a framework through whi...

In the world of market research and consumer psychology, one of the most intriguing challenges is the gap between what consumers say and what they do. When asked about their purchasing decisions, respondents often emphasize a range of factors—brand loyalty, quality, ingredients, or social responsi...