Rubik Top Co., ltd - Business and Consumer Market Research Agency Vietnam

In the swiftly evolving marketplace of today, understanding and identifying your target audience isn't just beneficial—it's crucial. Market segment analysis stands as a beacon for companies aiming to navigate the vast and often turbulent waters of consumer preferences, emerging trends, and competi...

In the ever-evolving business landscape, staying ahead of the competition is not just a goal; it's a necessity. Competitive analysis emerges as a pivotal tool in this arena, offering insights that fuel strategic decisions. This comprehensive exploration is not about shadowing competitors but underst...

In the ever-evolving landscape of business, product testing stands out as a crucial phase in the cycle of market research, offering insights that can significantly impact a product's success in the marketplace. This method, integral to the strategic planning of any product launch or iteration, allow...

In the fast-paced world of business, launching a new product or service without adequate preparation is akin to setting sail without a compass. This is where concept testing, a cornerstone of market research, enters the scene. Concept testing isn't just a step in the product development process; it'...

In an era where understanding consumer behavior has become the cornerstone of successful marketing, eye tracking technology emerges as a powerful tool in the arsenal of market researchers. This cutting-edge technique, which monitors where and how long a person looks at various parts of a visual disp...

In an era where data reigns supreme, A/B testing emerges as a lighthouse for businesses navigating the vast ocean of decision-making. This method, simple in its essence yet profound in its impact, empowers companies to move beyond guesswork, making decisions that are informed, strategic, and, most i...

In the rapidly evolving business world, staying ahead of the curve is not just an advantage—it's a necessity. Market research emerges as a beacon, guiding businesses through the fog of uncertainty by unveiling consumer behaviors, market trends, and competitive landscapes. Among the myriad of tools...

In the ever-evolving landscape of technology and digital products, understanding the needs and behaviors of users is paramount. This is where usability testing, a cornerstone methodology in the field of user experience (UX) design, plays a pivotal role. It allows designers and developers to dive dee...