Rubik Top Co., ltd - Business and Consumer Market Research Agency Vietnam

Are you a marketing or market research manager striving to uncover the next big opportunity for your business? Whether you're entering a new market, launching a product, or refining your strategy, success depends on a deep understanding of the market, your customers, and the competitive landscape. A...

Imagine standing at a crossroads, unsure of which path to take. Marketing research is like a compass for businesses, pointing them in the right direction with accurate and relevant data. It’s a systematic way of gathering and analyzing information to support decisions, helping organizations adapt ...

Market research is, at its core, about understanding people—their needs, desires, and motivations. But what if we could go beyond the surface of survey responses or focus group discussions to truly understand what drives consumer decisions? This is where psychology steps in, offering a window into...

In today’s hyper-competitive world, it’s not just about having a great product or service. It’s about how you position it in the minds of your customers. Brand positioning isn’t just a fancy marketing term—it’s the difference between a brand that customers love and one they forget. Think...

Vietnam is globally renowned for its coffee culture, with unique brews like ca phe sua da (Iced Milk Coffee) and ca phe trung (Egg Coffee). However, beyond the cafes lies an authentic, grassroots coffee scene: street coffee culture. From alleyway brews to the iconic Train Street coffee, the streets ...

Vietnam’s financial landscape is undergoing rapid digital transformation, driven by a surge in consumer adoption of digital banking services. With increased internet penetration, widespread smartphone use, and evolving consumer preferences, digital banking has become a cornerstone of financial inn...

Market segmentation is like crafting a tailored suit: one size never fits all. It’s about understanding that customers are not a monolithic group but a collection of individuals with diverse preferences, behaviors, and needs. By segmenting a market, businesses can better meet these varied expectat...

1. Introduction 2. Dining Preferences of Young People in HCMC 3. Location Analysis for a Foreign Restaurant in HCMC 4. Pricing Strategy 5. Marketing Channels and Strategy 6. Customer Loyalty and Retention Strategies Conclusion This research-backed report highlights key insights into the dining prefe...